Patient, poised and organised, Charlotte is the backbone of WHITEFOX. Marty’s right-hand since the start, she helped set the brand’s first impression back in 2017 from reception and now in with the brands strategic direction. Resilient like only a mother of three can be, and with plenty of compassion to spare, Charlotte makes people management look like a breeze.
Complementing Marty’s dynamic nature with her collected resolve, there’s a reason why WHITEFOX has reached unprecedented levels of success in just six years. And it’s Charlotte’s impeccable eye for detail that leaves nothing on the table. Case in point, from a scribble on a napkin to a defining point of difference for the brand — the iconic arched boards paint a pretty picture of Charlotte’s incredible mind.