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THE DEAL: One Year of WHITEFOX Manly

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It was only a matter of time before WHITEFOX arrived in Sydney.

For a brand built around design, detail and prestige property, entering one of the world’s most recognised luxury markets always made sense. The question was when, and with whom.

Enter Jon Morton and David Kaufman. WHITEFOX’s answer, and the reason the time was right to launch in Sydney.

They brought local knowledge, proven track records and the ambition to build something significant. Sharp, competitive and quick-witted, Jon and David clicked with Marty Fox and the wider WHITEFOX team immediately.

The partnership felt obvious. Jon and David understood the market, understood the brand and knew how to lead together.

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In October 2025, WHITEFOX opened in Manly, establishing its first office in New South Wales and entering an entirely new market.

A year on, they’ve proven exactly why they were the right choice. Before the office doors had even opened, they completed five sales in 28 days, setting the pace for what followed.

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Since January, the office has completed 37 transactions worth more than $94 million across 15 suburbs, with an average sale price of $2.56 million.

Alongside Jon and David is Sales Coordinator Nav Kaur, with Sales Associate Marcus Nederlof now joining the team. Built deliberately and growing with intent, the office has the people, pace and ambition to continue WHITEFOX’s growth across Sydney.

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Manly did not simply give WHITEFOX a presence in Sydney. It gave the brand the confidence, momentum and leadership base to keep moving.

Within 12 months, that momentum has carried WHITEFOX into Paddington, opening a second office and extending the brand from the Northern Beaches into the Eastern Suburbs.

Manly was WHITEFOX’s entry into Sydney.

Now, it is the blueprint for every move that follows.