Joseph Falso

Having spent 16 years in property management and 4 years in sales within a business he started himself, Joseph brings a wealth of knowledge and expertise to his role. What he loves most about real estate is the opportunity and privilege to work on amazing homes with great people, something he’s never taken for granted.

Joseph’s approach is defined by his commitment to treating each client with the same level of respect and understanding, regardless of the price bracket. He prides himself on being refreshingly direct and providing value-added service in every transaction.

First encountering WHITEFOX through a chance meeting with Marty at an Elwood auction, Joseph has become a valued member of the team, dedicated to guiding his clients through their real estate journeys with confidence and assurance, ensuring that each step is taken with their best interests in mind. Beyond real estate, Joseph is deeply committed to giving back. For the past several years, he has donated a portion of every sales commission to Pets of the Homeless, a charity dedicated to supporting people experiencing homelessness who refuse to abandon their pets. In 2026, Joseph continues this commitment by contributing 10% of every commission earned. It’s a reflection of the same values he brings to his work: care, responsibility, and looking after what matters most.